> Adopt an amplification Strategy
> Tell your story and make a compelling case to your peers and clients for why you and your business are the best in class.
> Write guest articles for high traffic blogs. Send the editor a killer article. Make sure that it will bring traffic to them as well as yourself. Educate, inform, and influence their audience.
> Put links to your other posts in your posts
> Put outbound links to a larger reputable blog in your industry, reach out to the author, and let them know. They will reciprocate. Make sure your content is aligned with their audience.
> Using your craft as a vehicle for good in the world and Get Free Media and Publicity Exposure
> Post ready-to-print Press Releases on your blog.
> Register on Forums with a similar audience and post valuable content with your info (username or bottom of your post)
> Share your content consistently and persistently
> Use release distribution services
> Guest post on all of the authority sites in your industry to be everywhere
> Be featured in media as often as possible by having something of value and expertise to add to the segment.
> Nominate yourself and your clients in Influencer projects (list of influencers, living list/database, and a promotional opportunity) as communities of trusted experts (Fast Company’s “The Influencer Project” / SMBInfluencer Awards) and promote their progress in the project.
> Form Strategic Alliances: connect with others who already reach your audience and find ways you can work together for immediate sales.
(reciprocate newsletters, co-sponsor events, send each other referrals)
> Be a featured Guest (15min/1h) on Internet Radio Shows with a strong niche following.
