> Drain traffic
> Be read and shared
> Build your audience
> Reach clients and build lasting, deep relationships.
> Develop a reputation respected authority in your industry
> Become known for giving out compelling, useful, complimentary advice that helps your target customers achieve their goals.
> Stand out against the competition set yourself apart from your competition
> Wake up every morning to people reaching out to you. They actually look up to and respect you. Is where people turn naturally to solve a specific issue (natural mission)
> Generate leads/clients/prospects/customers,
> Monetize
> Charge high prices to a happy tribe. Your price is your status and the value you bring. Avoid a community of happy non-buyers. The happiest customers are the ones who buy the most.
> Connect with influencers, add massive value and promote them and become the champion of their network
> Be an asset to any organization
> Be famous
> Dominate your target market by being an authority, an expert or an influencer.
> Re-invest benefits in your education to bring more value
> Serve
> Help others succeed. For each action, partner and co-brand/cross-promote with other experts and get referred to their list and vice-versa
> Maximize the 4 Capitals: Financial => Cultural => Symbolic => Social
