Guidebook

The first kind of responsibility is respect.It doesn’t depend on one’s will: it is absolute.

The second kind of responsibility is commitment. It depends on one’s will: it is a deliberate choice.

Type I Responsibility: Passive Type II Responsibility: Active

> Prepare your subject knowledge (and be prepared for questions)> Design a good presentation> Speak with certainty (finish sentences with a down accent, don’t seek validation ex: “Does that make sense”)> Speak with control (never be ALL out, always have some restraint)> Speak from your diaphragm (not throat, with a slight ‘humpf’) with your whole […]

> Drain traffic> Be read and shared> Build your audience > Reach clients and build lasting, deep relationships.> Develop a reputation respected authority in your industry> Become known for giving out compelling, useful, complimentary advice that helps your target customers achieve their goals.> Stand out against the competition set yourself apart from your competition> Wake up every morning to people reaching out to you. They actually […]

> Identify your niche, a very specific topic where you spend most of your time/money/effort/skill, and understand the value you can bring to your audience. It will attract a very narrow YET very interested audience/distribution list to maximize your visibility > Find what makes you unique and build that into your overall brand identity > Embrace your position, adopt […]

> Invest in yourself, learn, and get 10,000 hours of immersive practice to acquire expertise in your area and avoid a sudden credibility loss. > Be aware of trends and core events in your industry, watch your market trends and keep up with your customers through direct messages > Yield results and let them be your noise > Own data from […]

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The 458 Spider’s unique hard top doesn’t deform because of the pressure field that builds up at high speeds either. Cabin space and comfort are actually improved thanks to the roof’s double curvature, an element made possible by its aluminium const.