> Adopt an amplification Strategy > Tell your story and make a compelling case to your peers and clients for why you and your business are the best in class. > Write guest articles for high traffic blogs. Send the editor a killer article. Make sure that it will bring traffic to them as well as yourself. Educate, inform, […]
Guidebook
STAY UP TO DATE WITH THE LATEST TRENDS IN POLICYMAKING
Establish authority in your field
1/ Actually be knowledgeable a. Narrow your positioning b. Develop your expertise c. Overturn your competition 2/ Capture your audience with transmedia a. Build your online presence b. Build your offline presence 3/ Carry influence campaigns a. Produce educative content b. Let others promote your brand