> Invest in yourself, learn, and get 10,000 hours of immersive practice to acquire expertise in your area and avoid a sudden credibility loss.
> Be aware of trends and core events in your industry, watch your market trends and keep up with your customers through direct messages
> Yield results and let them be your noise
> Own data from research/surveys in your area (with your audience or mobile research panels for shorter surveys and have a conversation with your respondents)
> Acknowledge your value is now legitimate (in both sharings and competence) and claim your expertise by creating a catchy tagline that explains what you do and be consistent across your channels
> Publicly address industry changes with a detailed opinion and actionable tips to drive interest and thus traffic through your online and offline platforms. Adopt a humble tone (acknowledge you always have a margin for improvement which signals an accurate perspective on your own capability)
