> Be timely, relevant, deep, helpful, and innovative (variate/add and break the status quo) to get noticed and connect with your audience Ex: If you are a fashion photographer, take a stand on the changing perspectives of beauty intentionally photograph women of all body styles.
If you are a designer, create a series of infographics that calls attention to an important social issue.
> Teach what you learned. Consistently create and distribute memorable/epic and sharable content (seminar, radio broadcasts, webinars, books, ebooks) to be read and shared with enthusiasm to address your target audience’s wants/needs/challenges. Turn all your knowledge into articles for online or print publications to share your opinions and gain exposure. Then combine the articles into a book. Take the book and rework it to become a seminar or webinar. Focus on one area and do a speech on that. Convert the advice you gave into something educational for a broader audience (ebooks, special reports, white papers, workbooks, podcasts, or videos). Offer free relevant downloadable resources (guides, white papers, etc.) to qualify visitors as potential customers and generate leads. Give away content that’s powerful and builds a relationship with your potential customer and they’ll be much more inclined to pay for your services. Buyers will instantly identify you as an authority in your field, and that can lead to other opportunities such as consulting offers or speaking engagements.
