> Identify your niche, a very specific topic where you spend most of your time/money/effort/skill, and understand the value you can bring to your audience. It will attract a very narrow YET very interested audience/distribution list to maximize your visibility
> Find what makes you unique and build that into your overall brand identity
> Embrace your position, adopt a “host” mindset
> Find your combination of keywords with a Google Keywords analysis
> Be first on these keywords on word-of-mouth and Google with a good SEO
> Use your story to reinforce confidence in your industry expertise by designing a strong branded message to emotionally connect and relate with your audience on a level that goes beyond just instilling confidence in the results you can deliver for them. Make sure your customers know you’ve been through their problems before, and that you have the answers they need. Sell a product along with your image/reputation/yourself, an experience, and an emotion.
Ex: Digital marketing consultant builds a lot of statistics and figures into your brand story, that serves to demonstrate the measurable, positive impact that your services have had on the businesses you’ve helped.
