Public Speaking

> Prepare your subject knowledge (and be prepared for questions)> Design a good presentation> Speak with certainty (finish sentences with a down accent, don’t seek validation ex: “Does that make sense”)> Speak with control (never be ALL out, always have some restraint)> Speak from your diaphragm (not throat, with a slight ‘humpf’) with your whole […]

Produce educative content

> Drain traffic> Be read and shared> Build your audience > Reach clients and build lasting, deep relationships.> Develop a reputation respected authority in your industry> Become known for giving out compelling, useful, complimentary advice that helps your target customers achieve their goals.> Stand out against the competition set yourself apart from your competition> Wake up every morning to people reaching out to you. They actually […]

Narrow your positioning

> Identify your niche, a very specific topic where you spend most of your time/money/effort/skill, and understand the value you can bring to your audience. It will attract a very narrow YET very interested audience/distribution list to maximize your visibility > Find what makes you unique and build that into your overall brand identity > Embrace your position, adopt […]

Develop your expertise

> Invest in yourself, learn, and get 10,000 hours of immersive practice to acquire expertise in your area and avoid a sudden credibility loss. > Be aware of trends and core events in your industry, watch your market trends and keep up with your customers through direct messages > Yield results and let them be your noise > Own data from […]

Build your online presence

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